GoPro: Thumb Stopping Content

When thinking of thumb stopping content- GoPro immediately comes to mind. GoPro does an amazing job of marketing their product through storytelling and diversifying the content they put out. I have followed GoPro for about a year now after scrolling through their feed one day. To this day, without fail-every time they post I take a good look at their content, and it causes me to stop scrolling.

GoPro is the world's most versatile camera- and has a total of 16.2 million Instagram followers, 2.23 million Twitter followers, over 10.7 million Facebook followers, and a widely used hashtag (#GoPro). Like mentioned, they make very good use of their social media platforms through creating value, promoting their products, and interacting with their consumers. They repost content from their users- creating a genuine feeling when scrolling through their feed. They don’t post the same content across all of their social media accounts, and make sure to account for various different audiences/consumers.

They’ve properly identified what each platform is best used for and created a strategy to ensure they reach high engagement on those platforms. Additionally, they hold contests with their audience, where they could submit their photos taken with a GoPro camera. They have a unique way of connecting with their audience and constantly post engaging content-all while promoting their product. They have perfected their social media strategy and I look forward to continuing to follow them.